Our
Craftsmanship
PreservationÂ
Sustainability andÂ
Social Responsibility Â
Preservation is fundamental to us. Crewel, a traditional Kashmiri embroidery, represents a centuries-old art form entirely crafted by hand. This exquisite skill, handed down through generations, is unfortunately at risk of fading away. That’s why we’ve made it our mission to work with local artisans to keep alive the intricate designs and time-honored techniques that define this unique art form while also supporting them by ensuring that their talents are recognized and brought to a global scale.
Sustainability andÂ
Social Responsibility Â
Sustainability is more than just a buzz word. We’re dedicated to minimizing our environmental impact by prioritizing sustainable practices throughout our operations. From sourcing eco-friendly materials to implementing energy-efficient manufacturing processes, we’re constantly striving to do better.
As a socially responsible company, we’re equally committed to fair trade practices and empowering artisans. We believe in creating positive change by supporting sustainable methods of production and ensuring fair wages for all involved in crafting our products.
The artisans we partner with are the backbone of our work, carrying forward and innovating these cherished techniques. It’s a privilege to create our collections with them. Their expertise and dedication form the heart and soul of what we do. Every craftsman’s skill guarantees the authenticity and quality of our products.
Materials We Use
Pattern Making
Our journey begins with pattern making,where each design is meticulously traced by hand, and the design repeat is marked for precision, staying true to the intricate artistry that defines Kashmiri craftsmanship.
Tracing & Drying
The next step involves the careful pinning of the traced design, followed by the manual printing of the design onto the fabric. This stencilling process prepares the fabric for the exquisite embroidery that awaits. Before the embroidery begins, the printed design is left to naturally dry for over 24 hours, reducing energy consumption.
Sustainably crafted homeware,
rooted in age-old artisanal
techniques.
Sourcing & Dying
To achieve the stunning array of colors in our fabric, we source raw wool that undergoes dyeing in heated copper raw wool that undergoes dyeing, the wool is hung in the shade for drying, harnessing the power of nature.
Hand Embroidery
Our skilled artisans then engage in meticulous embroidery process, each stitch being distinct and akin to a signature. This human touch is the most value added part of the product.
Drying & Ironing
Our fabric is treated with care, soaked in soapy water it is hand rubbed and rinsed for stubborn marks. Following this, the fabric is left to dry naturally under the sun and a final touch is added through the use of an eco-friendly roller machine for ironing.
Quality Check
Before dispatch, each roll undergoes rigorous quality checks, which often require putting in a missing stitch reaffirming our commitment to delivering excellence. Our crewel fabric is then carefully measured, rolled onto cardboard tubes, and prepared for shipping.
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WOODSON IMPEX PVT LTD
